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[Read.KNfo] The Automatic Customer Creating a Subscription Business in Any Industry

[Read.KNfo] The Automatic Customer Creating a Subscription Business in Any Industry

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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business The secretno matter what industry youre inis finding and keeping automatic customers.These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.As Warrillow shows, subscriptions arent limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.Table of ContentsIntroductionPART ONE: SUBSCRIBERS ARE BETTER THAN CUSTOMERSChapter 1: TheNew500-Year-Old Business ModelChapter 2: Why You Need Automatic CustomersPART TWO: THE NINE SUBSCRIPTION BUSINESS MODELSChapter 3: The Membership Website ModelChapter 4: The All-You-Can-Eat Library ModelChapter 5: The Private Club ModelChapter 6: The Front-of-the-Line Subscription ModelChapter 7: The Consumables ModelChapter 8: The Surprise Box ModelChapter 9: The Simplifier ModelChapter 10: The Network ModelChapter 11: The Peace-of-Mind ModelPART THREE: YOUR SUBSCRIPTION BUSINESS FIELD GUIDEChapter 12: The New MathChapter 13: The Cash Suck vs. The Cash SpigotChapter 14: The Psychology of Selling a SubscriptionChapter 15: Scaling UpChapter 16: Reflections Stratechery by Ben Thompson On the business strategy Its hardly controversial to note that the traditional business model for most publishers particularly newspapers is obsolete Absent the geographic monopolies Adobe Creative Cloud Software and services for creative Enjoy the entire collection of our creative desktop and mobile tools like Photoshop Illustrator InDesign Adobe Premiere Pro and more with Adobe Creative Cloud Accounting Software - QuickBooks Desktop Enterprise Carolyn Butler Managing Partner Coyote Partnership No matter which edition of QuickBooks the size of your business requires it is an easy to use program with 10 Subscription Companies to Start Now - Entrepreneur Toronto-based John Warrillow is the author of The Automatic Customer: Creating a Subscription Business in Any Industry He is also the founder of a subscription Customer Resources - Sage 50 Sage Canada Modernize your business with the solution you trust Sage 50 Accounting 2017 gives you more options with greater flexibility to take your business into the future Customer Loyalty Is Overrated - Harvard Business Review Executive Summary Why do companies routinely succumb to the lure of rebranding? The answer say AG Lafley and Roger L Martin the authors of Customer Loyalty M3T Corporation - Premier provider of physical & cyber M3T Corporation is a verified veteran-owned small business (VOSB) by the US Department of Veteran Affairs (VA) and has been verified and recognized as a Small BibMe: Free Bibliography & Citation Maker - MLA APA The fully automatic bibliography maker that auto-fills Its the easiest way to generate citations to build a works cited page And its free The Value Builder System Built to Sell The Value Builder System was designed by John Warrillow the author of the international bestseller Built to Sell: Creating a Business That Can Thrive John Warrillow Exposes the Subscription Gold Mine Inccom From Birchbox to MeUndies subscription businesses may be the business model du jour but John Warrillow is convinced it's both here to stay and pure genius
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